While top-end electric motorcycle manufacturers – Livewire, Energica, Damon – are limping badly, the mid-size electric sports motorcycle segment is likely going to be an exciting market. Yadea entered last year, and Honda will bring one this year. But India-based Ultraviolette has been selling (a very capable) one since 2023, but with limited success.
The problem? They don’t sell very well.
The global mid-size may be mid-budget for motorcyclists, but it is still too expensive for the Indian customers. The Total Addressable Market (TAM) is not great, and Ultraviolette’s annual sales have not crossed 500 units.
The company now wants to come lower and expand its portfolio rapidly. Two days back, they unveiled a scooter and an electric enduro, both priced very aggressively. In doing so, we analyse, if Ultraviolette is changing fundamentally.
Read the full story here
InsightEV – Global Electric Mobility
Nuen Moto has a good-looking mid-size motorcycle
Zoom in on the Nuen N1-S and the clean lines hark to Scandinavian design influence. When Gia and his third co-founder, Han Hoang, talk passionately about the N1-S and explain that they have taken pains to maintain the price point, the Vietnamese ingenuity shines through.
Admittedly, we chased the shy Gia Nguyen for weeks before he agreed to sit down (along with co-founder Han Hoang) for this interview. Ultimately, it was worth it all as Nuen is a remarkable fresh breath in electric motorcycling. The potential is immense considering it comes from an Asian market with more motorcycles on the road than the entire Europe.
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Vmoto Financials Worry
At slightly more than 1,400 units a month, Vmoto is losing its volume efficiency edge. At the same time, the ASX-listed company has a reasonably broad product portfolio, making any component commonisation challenging.
The financial results for FY 24 are disappointing but the company has managed to keep its head above water.
That’s a wrap for today. This newsletter will be back next Friday. The posts on the website are more frequent. Also, there is a new X in town.
