{"id":1480,"date":"2025-01-30T06:42:36","date_gmt":"2025-01-30T06:42:36","guid":{"rendered":"https:\/\/wp.electronthemes.com\/insightev\/57-does-honda-have-a-strategy-for-india\/"},"modified":"2025-08-12T15:09:23","modified_gmt":"2025-08-12T15:09:23","slug":"57-does-honda-have-a-strategy-for-india","status":"publish","type":"post","link":"https:\/\/wp.electronthemes.com\/insightev\/57-does-honda-have-a-strategy-for-india\/","title":{"rendered":"Wk 5 2025 &#8211; Does Honda have a Strategy for India?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We start this newsletter with some doodling that we did in our editorial room yesterday. We were trying to make sense of why Honda is playing so passively in the Indian market. This is what we came up with.<\/p>\n\n\n\n<figure class=\"wp-block-image kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/insightev.com\/content\/images\/2025\/01\/Honda-vs-Startups-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Honda is not a startup that has to prove anything to anyone. They have a nearly 50% share of the Indian scooter market, a share that has not dropped one bit due to electric scooter startups (see the data in our write-up). India is their most important market. India is their most profitable market. We don&#8217;t say that; Honda does.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All they want is to build further brick by brick while maintaining their margins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hurry? That&#8217;s for startups living on borrowed time and investor funds. This is Honda. Our story, published today, has all that and more.<\/p>\n\n\n  <figure class=\"kg-card kg-bookmark-card\">\r\n    <a class=\"kg-bookmark-container !no-underline flex flex-wrap gap-5 lg:gap-x-8 border border-gray-200 hover:border-gray-300 rounded-xl p-4 bg-white sm:flex-row-reverse\"\r\n       href=\"https:\/\/insightev.com\/what-is-hondas-electric-play-in-india\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n              <div class=\"kg-bookmark-thumbnail sm:w-48 relative\">\r\n          <img decoding=\"async\" class=\"rounded-lg !m-0 h-full w-full object-cover left-0 top-0 sm:absolute\"\r\n               src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/2025\/07\/insightev.png?fit=431%2C98&#038;ssl=1\"\r\n               alt=\"What is Honda\u2019s electric play in India? - InsightEV\"\r\n               onerror=\"this.style.display='none'\">\r\n        <\/div>\r\n            <div class=\"kg-bookmark-content sm:flex-1\">\r\n                  <div class=\"kg-bookmark-title font-bold text-base mb-2 text-title\">\r\n            What is Honda\u2019s electric play in India? &#8211; InsightEV          <\/div>\r\n                          <div class=\"kg-bookmark-description text-gray-600 text-sm font-normal line-clamp-3\">\r\n            Late-entrant Honda shows no urgency in its India E2W play. Its Go-To-Market is linked with its battery-swapping network rollout.          <\/div>\r\n                <div class=\"kg-bookmark-metadata text-sm text-paragraph flex items-center gap-2 mt-6\">\r\n                      <img decoding=\"async\" class=\"kg-bookmark-icon h-5 w-5 !m-0\" src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/2025\/08\/IEV-Site-Icon.png?fit=32%2C32&#038;ssl=1\" alt=\"\">\r\n                                <span class=\"kg-bookmark-publisher\">InsightEV &#8211; Global Electric Mobility<\/span>\r\n                  <\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/figure>\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"circularity-of-sustainability\">Circularity of sustainability<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier this week, we wrote about the Circularity of Sustainability. Batteries must be recycled, and with E2Ws and micromobility accounting for most batteries under deployment, the onus is on the industry. Ace Green Recycling, a US-Singapore-India-based battery recycling expert, has formed a strategic joint venture with Spiro, Africa&#8217;s leading electric motorcycle startup. Ace would be helping Spiro recycle their used LFP batteries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Honda India has partnered with OMC Power to deploy second-life MPPs as power backup and grid stabilizers in rural areas with poor-quality electricity supply.<\/p>\n\n\n  <figure class=\"kg-card kg-bookmark-card\">\r\n    <a class=\"kg-bookmark-container !no-underline flex flex-wrap gap-5 lg:gap-x-8 border border-gray-200 hover:border-gray-300 rounded-xl p-4 bg-white sm:flex-row-reverse\"\r\n       href=\"https:\/\/insightev.com\/the-circularity-of-sustainability\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n              <div class=\"kg-bookmark-thumbnail sm:w-48 relative\">\r\n          <img decoding=\"async\" class=\"rounded-lg !m-0 h-full w-full object-cover left-0 top-0 sm:absolute\"\r\n               src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/2025\/07\/insightev.png?fit=431%2C98&#038;ssl=1\"\r\n               alt=\"The Circularity of Sustainability - InsightEV\"\r\n               onerror=\"this.style.display='none'\">\r\n        <\/div>\r\n            <div class=\"kg-bookmark-content sm:flex-1\">\r\n                  <div class=\"kg-bookmark-title font-bold text-base mb-2 text-title\">\r\n            The Circularity of Sustainability &#8211; InsightEV          <\/div>\r\n                          <div class=\"kg-bookmark-description text-gray-600 text-sm font-normal line-clamp-3\">\r\n            For electric mobility to be truly sustainable, battery recycling has to be a core requirement for participants. Honda and Spiro are making the right moves.          <\/div>\r\n                <div class=\"kg-bookmark-metadata text-sm text-paragraph flex items-center gap-2 mt-6\">\r\n                      <img decoding=\"async\" class=\"kg-bookmark-icon h-5 w-5 !m-0\" src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/2025\/08\/IEV-Site-Icon.png?fit=32%2C32&#038;ssl=1\" alt=\"\">\r\n                                <span class=\"kg-bookmark-publisher\">InsightEV &#8211; Global Electric Mobility<\/span>\r\n                  <\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/figure>\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pierer-mobility-2024-numbers-are-depressing\">Pierer Mobility 2024 numbers are depressing.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pierer Mobility&#8217;s preliminary numbers for 2024 are not surprising &#8211; revenue is down 29%, and dispatches declined 21%. However, the more significant news from KTM was Stefan Pierer handing over the CEO responsibility to Gottfried Neumeister. We don&#8217;t rate it as a big shuffle at the top of KTM &#8211; Pierer still controls things as the co-CEO. Instead, we find this to get some spotlight away from him as the group focuses on reorganization.<\/p>\n\n\n  <figure class=\"kg-card kg-bookmark-card\">\r\n    <a class=\"kg-bookmark-container !no-underline flex flex-wrap gap-5 lg:gap-x-8 border border-gray-200 rounded-xl p-4 bg-white\"\r\n       href=\"https:\/\/insightev.com\/pierer-mobility-reports-preliminary-results-for-2024-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n      <div class=\"kg-bookmark-content sm:flex-1\">\r\n        <div class=\"kg-bookmark-title font-bold text-base mb-2 text-title\">\r\n          insightev.com        <\/div>\r\n        <div class=\"kg-bookmark-metadata text-sm text-paragraph flex items-center gap-2 mt-2\">\r\n                      <img decoding=\"async\" class=\"kg-bookmark-icon h-5 w-5 !m-0\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=insightev.com&#038;sz=64\" alt=\"\">\r\n                    <span class=\"kg-bookmark-publisher\">insightev.com<\/span>\r\n        <\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/figure>\r\n\n\n  <figure class=\"kg-card kg-bookmark-card\">\r\n    <a class=\"kg-bookmark-container !no-underline flex flex-wrap gap-5 lg:gap-x-8 border border-gray-200 hover:border-gray-300 rounded-xl p-4 bg-white sm:flex-row-reverse\"\r\n       href=\"https:\/\/insightev.com\/pierer-mobility-finds-funding\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n              <div class=\"kg-bookmark-thumbnail sm:w-48 relative\">\r\n          <img decoding=\"async\" class=\"rounded-lg !m-0 h-full w-full object-cover left-0 top-0 sm:absolute\"\r\n               src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/2025\/07\/insightev.png?fit=431%2C98&#038;ssl=1\"\r\n               alt=\"Pierer Mobility Finds Funding - InsightEV\"\r\n               onerror=\"this.style.display='none'\">\r\n        <\/div>\r\n            <div class=\"kg-bookmark-content sm:flex-1\">\r\n                  <div class=\"kg-bookmark-title font-bold text-base mb-2 text-title\">\r\n            Pierer Mobility Finds Funding &#8211; InsightEV          <\/div>\r\n                          <div class=\"kg-bookmark-description text-gray-600 text-sm font-normal line-clamp-3\">\r\n            Pierer Mobility notified that it has received several offers from investors as part of the investor process structured by Citigroup Global Markets Europe AG.          <\/div>\r\n                <div class=\"kg-bookmark-metadata text-sm text-paragraph flex items-center gap-2 mt-6\">\r\n                      <img decoding=\"async\" class=\"kg-bookmark-icon h-5 w-5 !m-0\" src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/2025\/08\/IEV-Site-Icon.png?fit=32%2C32&#038;ssl=1\" alt=\"\">\r\n                                <span class=\"kg-bookmark-publisher\">InsightEV &#8211; Global Electric Mobility<\/span>\r\n                  <\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/figure>\r\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s a wrap for today. This newsletter will be back next Thursday. The posts on the website are more frequent. Also, there is a <a href=\"https:\/\/x.com\/editor_ev\" rel=\"noreferrer\">new X in town<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"kg-card kg-callout-card kg-callout-card-blue\">\n<div class=\"kg-callout-emoji\"><i><b><strong class=\"italic\" style=\"white-space: pre-wrap;\">You can find the <\/strong><\/b><\/i><a href=\"https:\/\/insightev.com\/about\/\" rel=\"noreferrer\"><i><b><strong class=\"italic\" style=\"white-space: pre-wrap;\">About<\/strong><\/b><\/i><\/a><i><b><strong class=\"italic\" style=\"white-space: pre-wrap;\"> and <\/strong><\/b><\/i><a href=\"https:\/\/insightev.com\/editorial-ethics\/'\" rel=\"noreferrer\"><i><b><strong class=\"italic\" style=\"white-space: pre-wrap;\">Editorial Ethics<\/strong><\/b><\/i><\/a><i><b><strong class=\"italic\" style=\"white-space: pre-wrap;\"> pages here. <\/strong><\/b><\/i><\/div>\n<\/div>\n\n\n\n<div class=\"kg-card kg-signup-card kg-width-full kg-content-wide kg-style-accent\" style=\"; display: none;\" data-lexical-signup-form=\"\">\n<div class=\"kg-signup-card-content\">\n<div class=\"kg-signup-card-text \">\n<h2 class=\"kg-signup-card-heading\" style=\"color: #ffffff;\"><span style=\"white-space: pre-wrap;\">Forwarded this by someone? <\/span><br \/><span style=\"white-space: pre-wrap;\">Sign up for Insight EV<\/span><\/h2>\n<p class=\"kg-signup-card-subheading\" style=\"color: #ffffff;\"><span style=\"white-space: pre-wrap;\">The Most Comprehensive Analysis of the Electric Two-wheeler Industry<\/span><\/p>\n<form class=\"kg-signup-card-form\" data-members-form=\"signup\">\n<div class=\"kg-signup-card-fields\"><input id=\"email\" class=\"kg-signup-card-input\" required=\"true\" type=\"email\" placeholder=\"Your email\" data-members-email=\"\" \/> <button class=\"kg-signup-card-button kg-style-accent\" style=\"color: #ffffff;\" type=\"submit\"><\/button><button class=\"kg-signup-card-button kg-style-accent\" style=\"color: #ffffff;\" type=\"submit\"> <span class=\"kg-signup-card-button-default\">Subscribe<\/span> <span class=\"kg-signup-card-button-loading\"> <style data-cap=\"butt\">                .nc-loop-dots-4-24-icon-o{--animation-duration:0.8s}                .nc-loop-dots-4-24-icon-o *{opacity:.4;transform:scale(.75);animation:nc-loop-dots-4-anim var(--animation-duration) infinite}                .nc-loop-dots-4-24-icon-o :nth-child(1){transform-origin:4px 12px;animation-delay:-.3s;animation-delay:calc(var(--animation-duration)\/-2.666)}                .nc-loop-dots-4-24-icon-o :nth-child(2){transform-origin:12px 12px;animation-delay:-.15s;animation-delay:calc(var(--animation-duration)\/-5.333)}                .nc-loop-dots-4-24-icon-o :nth-child(3){transform-origin:20px 12px}                @keyframes nc-loop-dots-4-anim{0%,100%{opacity:.4;transform:scale(.75)}50%{opacity:1;transform:scale(1)}}            <\/style><\/span><\/button>\n<p>\u00a0<\/p>\n<\/div>\n<div class=\"kg-signup-card-success\" style=\"color: #ffffff;\">Email sent! Check your inbox to complete your signup.<\/div>\n<div class=\"kg-signup-card-error\" style=\"color: #ffffff;\" data-members-error=\"\">\u00a0<\/div>\n<\/form>\n<p class=\"kg-signup-card-disclaimer\" style=\"color: #ffffff;\"><span style=\"white-space: pre-wrap;\">Our confirmation email may land in your spam folder. <\/span><br \/><span style=\"white-space: pre-wrap;\">Unsubscribe anytime.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Honda&#8217;s 50% market share of the Indian scooter market is handy as it enters electric mobility with the Activa e: and QC1 scooters. But the prices and the subscription plans leave everyone puzzled. They don&#8217;t want to disrupt the market. Instead, Honda wants to take it apart, brick-by-brick.<\/p>\n","protected":false},"author":1,"featured_media":2272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[289,206,202,282,271],"tags":[],"class_list":["post-1480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ace-recycling","category-honda","category-ktm","category-newsletter","category-spiro","pmpro-has-access"],"acf":[],"_links":{"self":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts\/1480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/comments?post=1480"}],"version-history":[{"count":2,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts\/1480\/revisions"}],"predecessor-version":[{"id":4369,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts\/1480\/revisions\/4369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/media\/2272"}],"wp:attachment":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/media?parent=1480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/categories?post=1480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/tags?post=1480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}