{"id":2640,"date":"2025-04-10T11:12:47","date_gmt":"2025-04-10T11:12:47","guid":{"rendered":"https:\/\/wp.electronthemes.com\/insightev\/equilibrium-in-motion\/"},"modified":"2025-08-12T02:21:31","modified_gmt":"2025-08-12T02:21:31","slug":"equilibrium-in-motion","status":"publish","type":"post","link":"https:\/\/wp.electronthemes.com\/insightev\/equilibrium-in-motion\/","title":{"rendered":"Equilibrium in Motion&#8230;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It needs a lot of chutzpah to manufacture electric motorcycles in California. The state is expensive when it comes to labor and environmental norms. But what if you design the product in such a way that assembly becomes easy? Ryvid did that. The whole frame is a stainless steel monocoque &#8211; everything is stamped out of 4 x 8 sheets and then fastened together with PEM nuts. The underslung battery can be detached and attached easily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is fascinating is that Ryvid maintains this cool simplicity throughout their design process. In the end they created a motorcycle that can be DIY maintained including things like removing and replacing the motor and controller.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is in a time and era where everyone else is running after complexity.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deepesh Rathore:<\/strong> Dong Train, its great to have you here. Ryvid has been on my radar since the very first media reports. It\u2019s a beautiful motorcycle, and I\u2019m incredibly impressed with the frame \u2014 we\u2019ll talk more about that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s also interesting, as I mentioned before we started recording, is that while many passionate startups are coming out of North America, very few have actually reached the stage of commercially producing and delivering motorcycles to customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before this interview, I also took a look at some Reddit forums to see what customers were saying about Ryvid, and there\u2019s been a lot of positive feedback \u2014 so clearly, you\u2019re doing something right.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m really keen to hear the full story. Can we start from the very beginning? Where did the idea come from, and what\u2019s your background, as well as your co-founders\u2019?<br><strong>Dong Tran:<\/strong> Sure. Ryvid has four co-founders \u2014 three of us are Vietnamese \u2014 and we each come from very different backgrounds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My background is in mechanical engineering. After that, I went to automotive design school and became a car designer. I worked for a range of OEMs \u2014 Honda, Toyota, General Motors, BMW \u2014 so I\u2019ve been exposed to a wide spectrum of automotive companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eventually, I shifted to aerospace by joining a startup called Icon Aircraft. I stayed with them as they grew to nearly a thousand people, then left to start my own product development company. That company did a lot of design and engineering work for automotive and electric mobility firms \u2014 including companies like Zero Motorcycles and some early-stage electric two-wheeler startups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s really where the idea for Ryvid was born \u2014 not initially for urban mobility but for electric powersports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through that venture, I met my co-founders. One of them comes from a logistics and supply chain background, as well as from aerospace. Another had been working in the semiconductor industry, which is quite different from automotive \u2014 he specialized in making large tools for chip manufacturing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our fourth co-founder has a military background; he was a submarine guy in the U.S. Navy on a Virginia-class submarine. He\u2019s deeply experienced in nuclear and mechanical engineering, so quality control and operation are a major focus for him.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, between us, we had complementary strengths: supply chain, quality, process engineering, and design. That combination helped shape the way we approached Ryvid \u2014 with a focus on differentiating ourselves through design and manufacturing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We officially founded the company in 2021, but I\u2019d been working on the idea in my spare time since around 2017. That\u2019s how Ryvid really got started.<\/p>\n\n\n\n<figure class=\"kg-card kg-video-card kg-width-full\" data-kg-thumbnail=\"https:\/\/insightev.com\/content\/media\/2025\/04\/Ryvid_thumb.jpg\" data-kg-custom-thumbnail=\"\">\n<div class=\"kg-video-container\"><video style=\"background: transparent url('https:\/\/insightev.com\/content\/media\/2025\/04\/Ryvid_thumb.jpg') 50% 50% \/ cover no-repeat;\" src=\"https:\/\/insightev.com\/content\/media\/2025\/04\/Ryvid.mp4\" poster=\"https:\/\/img.spacergif.org\/v1\/1280x720\/0a\/spacer.png\" preload=\"metadata\" width=\"1280\" height=\"720\"><\/video>\n<div class=\"kg-video-overlay\">&nbsp;<\/div>\n<div class=\"kg-video-player-container\">\n<div class=\"kg-video-player\"><button class=\"kg-video-play-icon\" aria-label=\"Play video\"> <\/button> <button class=\"kg-video-pause-icon kg-video-hide\" aria-label=\"Pause video\"> <\/button> <span class=\"kg-video-current-time\">0:00<\/span>\n<div class=\"kg-video-time\">\/<span class=\"kg-video-duration\">0:28<\/span><\/div>\n<p><input class=\"kg-video-seek-slider\" max=\"100\" type=\"range\" value=\"0\"> <button class=\"kg-video-playback-rate\" aria-label=\"Adjust playback speed\">1\u00d7<\/button> <button class=\"kg-video-unmute-icon\" aria-label=\"Unmute\"> <\/button> <button class=\"kg-video-mute-icon kg-video-hide\" aria-label=\"Mute\"> <\/button> <input class=\"kg-video-volume-slider\" max=\"100\" type=\"range\" value=\"100\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Were you guys already based in California, or did you relocate there to start the company?<br><strong>Tran:<\/strong> Yeah, that\u2019s right. We were all based in California except for Eric \u2014 he\u2019s from Texas. He was actually our first angel investor as well. All of us invested in the company, but Eric put in enough to take it from just an idea with a few design studies to something real \u2014 an actual project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Eric\u2019s the submarine commander, right? Good on him.<br><strong>Tran:<\/strong> Believe it or not, we really did start in a garage \u2014 I know that\u2019s a bit of a California\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Clich\u00e9. Yes, absolutely.<br><strong>Tran:<\/strong> But it\u2019s true. We built the first two prototypes at my house. We ran very lean for a long time because we just wanted to prove the idea out first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Correct me if I\u2019m wrong, but Ryvid also manufactures in the U.S., right?<br><strong>Tran:<\/strong> That\u2019s right \u2014 we build everything here in California.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> For the Anthem, I think the first thing that stood out to me was the unique frame. If I remember correctly, the whole structure weighs just around 5 kilograms. How is it made, and what\u2019s the design philosophy behind it?<br><strong>Tran:<\/strong> Yeah, that\u2019s right \u2014 and it\u2019s an interesting story. I had a previous company that created sculptures out of folded paper \u2014 I actually have one here. It\u2019s a flat sheet with a patterned design that, when folded, becomes a strong, three-dimensional structure. It was incredibly cheap to make and surprisingly sturdy once assembled.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That concept stuck with me. In aviation, especially when we were building carbon fiber aircraft, we used a similar approach \u2014 everything was bonded and riveted together, with no welding or fasteners. That background inspired the idea: What if we could apply this folded-sheet concept to a vehicle, specifically a motorcycle?<br>So that\u2019s how the idea for Anthem\u2019s frame came about. There were a lot of strategic advantages. For one, we completely eliminated welding. There\u2019s no robotic welding and no need for highly skilled welders, which helps reduce manufacturing costs. If we\u2019re building bikes here in the U.S., they have to be easy to assemble.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The entire frame is cut from standard 4&#215;8 flat stainless steel sheets. We cut out the patterns, drill the necessary holes, and use PEM nuts (self-clinching nuts) \u2014 which are essentially integrated nuts that are pressed into the frame \u2014 so there&#8217;s no need to reach in and hold a nut while tightening a bolt. Everything is self-contained within the structure.<\/p>\n\n\n\n<figure class=\"wp-block-image kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/insightev.com\/content\/images\/2025\/04\/image-13-1.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><i><b><strong class=\"italic\" style=\"white-space: pre-wrap;\">The Ryvid frame is cut from stainless steel sheets with PEM nuts pressed into the sheets. <\/strong><\/b><\/i><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> That\u2019s clever.<br><strong>Tran:<\/strong> Yeah, and it makes assembly incredibly easy. We can route the wiring harness through the frame because it&#8217;s essentially a hollow monocoque \u2014 but achieved without casting or any overly complex processes. We use 316 stainless steel, which is extremely strong, corrosion-resistant, and lightweight.<br>Now, that design came with a fair number of challenges. Since it&#8217;s not a traditional frame and there\u2019s no welding, we had to figure out how to mount critical components like the swingarm and front fork assembly while ensuring they\u2019d remain structurally sound over more than 100,000 miles of vibration and use.<br>It seemed simple at first \u2014 just like folding paper. But once we got into the engineering, it became clear that everything had to be rigorously tested and re-engineered. We spent a lot of time refining the frame. But now? One of our guys can assemble the entire frame \u2014 with all fasteners and internal components \u2014 in just 30 minutes. And they can do it here or anywhere, even in a garage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> That\u2019s impressive.<br><strong>Tran:<\/strong> Yeah \u2014 even our very first prototype used the actual production frame. We didn\u2019t need any custom tooling or fixtures. That realization accelerated everything else. Beyond the frame, there\u2019s also a lot of innovation in how we lay out other components \u2014 the way the motor is mounted to the swingarm and frame, and, of course, the removable battery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Speaking of the battery \u2014 it detaches easily. Can you talk a bit more about that package? It\u2019s 4.3 kWh, right? Are you using cylindrical cells?<br><strong>Tran:<\/strong> Yeah, 4.3 kWh. We use NMC pouch cells from Farasis, like Zero and Mercedes P58. They&#8217;re not great for packaging but very good for power density and have a high C rating. So we get very good power. We have 260 Amps of peak output.<br>We can charge pretty quickly without overheating or needing liquid cooling. One of the biggest things about the battery is that it is independent of the bike. So you can use the battery on the bike. It has an onboard charger that&#8217;s 3.3kW, and we&#8217;ve been able to package that in a tight package.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It comes with an easily detachable methodology, so no tools are involved. There are no straps or anything. You can unlock and unlatch the battery, and the whole thing tilts down. Batteries are heavy. So, our battery pack is 80 pounds. You&#8217;re not going to lift it off like many bikes here; they try to make you pull the battery up and over the bike.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But our battery has a lot of weight, and you tilt it on the ground, and it&#8217;s about 20 to 30 pounds to lift it off, so most people can do it. One of the advantages of having the battery come with its own charger and then work on other bikes is that we can sell the battery separately. It&#8217;s kind of like the idea of an AAA battery\u2026<\/p>\n\n\n\n<figure class=\"kg-card kg-embed-card kg-card-hascaption\"><iframe title=\"Ryvid Anthem Electric Motorcycle - Quick Start Video Guide\" src=\"https:\/\/www.youtube.com\/embed\/4FCsqoMq0TU?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<figcaption>\n<p><i><b><strong class=\"italic\" style=\"white-space: pre-wrap;\">Ryvid&#8217;s battery is attached through a latch system, making it easier to remove and deploy. <\/strong><\/b><\/i><\/p>\n<\/figcaption>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Yeah.<br><strong>Tran:<\/strong> So, we\u2019ve already rolled out two different models, and a third is on the way. All of them share the same battery, which means they\u2019re interchangeable. You can even use the battery off the bike \u2014 just plug in an inverter and charge a laptop or power other devices. That was always part of the idea behind the battery design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> I think that\u2019s a really neat design \u2014 you\u2019ve got the battery and charger integrated into one removable unit, and once it\u2019s out, what remains is just the frame and components. It\u2019s a clean setup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Removing the battery seems easy \u2014 how about putting it back in? Is it just as straightforward?<br><strong>Tran:<\/strong> It is! The battery hooks in using a latch system. It&#8217;s a one-handed action when you lift it \u2014 and it\u2019s only about 20 pounds you&#8217;re lifting, which is less than half the battery\u2019s weight. You lift it, and it automatically locks into place\u2014no need to hold it up awkwardly or align bolts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It takes me about 15 seconds to remove and reattach it. For others who aren\u2019t used to it, maybe a little longer, but it\u2019s still pretty straightforward \u2014 especially considering how large and heavy the battery is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Right.<br><strong>Tran:<\/strong> That\u2019s a key point \u2014 most removable batteries are much smaller. Some are just 1.8 kWh packs that need to be split into two parts to manage the weight.<br>Now, most customers don\u2019t need to remove the battery regularly. But we made it removable for several reasons. One of them was manufacturing \u2014 separating the battery from the rest of the bike makes the assembly process easier.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">And that\u2019s part of our whole production philosophy. The bike is divided into five subassemblies that can be put together independently. Then, at the end, everything gets integrated. That parallel process means we can assemble a complete bike by just one person in about an hour and a half.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Wow. That\u2019s not bad at all.<br><strong>Tran:<\/strong> And that\u2019s all manual labor \u2014 no robots involved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Impressive.<br><strong>Tran:<\/strong> Even better, that person doesn\u2019t need prior experience building motorcycles. That was a major goal for us \u2014 how do we design this so someone without a background in motorcycle assembly can still put it together correctly and efficiently?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s simpler than a gas-powered bike, but it still requires precision. I\u2019m personally really proud of how we\u2019ve structured the production \u2014 the components are grouped in a very deliberate way to make the process clean and repeatable.<\/p>\n\n\n\n<figure class=\"kg-card kg-embed-card kg-card-hascaption\"><iframe src=\"https:\/\/www.youtube.com\/embed\/qyuGBKUE29o?list=PLisGc1LtMjcgF5-P2W8xcxDntkrCQWu_v\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<figcaption>\n<p><i><b><strong class=\"italic\" style=\"white-space: pre-wrap;\">There is a focus on DIY service: One can remove the Motor Controller <\/strong><\/b><\/i><\/p>\n<\/figcaption>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> So, Ryvid started in a garage \u2014 and now you\u2019ve scaled up but kept the manufacturing as simple and elegant as possible. Where are you producing the bikes now? What\u2019s the size and capacity of your current facility?<br><strong>Tran:<\/strong> The building I\u2019m in right now is about 10,000 square feet. From here, we can produce up to 100 bikes per month. It\u2019s not a huge number, but it\u2019s aligned with where we are in terms of market demand and our current marketing efforts.<br>That said, we\u2019re moving into a new facility \u2014 around 100,000 square feet \u2014 to significantly expand our capacity. Once that\u2019s up and running, we can multiply our output by ten. But we\u2019re pacing that growth carefully. You can\u2019t eliminate fixed costs, so we want to scale when the demand is really there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> And that new facility \u2014 is it also in California?<br><strong>Tran:<\/strong> Yes, though in a part of California where costs are slightly lower than where we are now. Still expensive, but relatively better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Right. So, you\u2019ve got two models out now \u2014 the Anthem and the Offset, and the third is on the way, and then all of them share the same battery and frame, but essentially the same components, but different body styles.<br><strong>Tran:<\/strong> It&#8217;s about 80% the same components across. The third model is basically a mini. It has 15\u201d wheels, similar in size to a Honda Grom, slightly smaller than a full-size motorcycle. But performance-wise, it is very similar. The cost will be the big difference. That product will be much more entry-level, at a USD 5,000-ish price point for the US market. So that&#8217;ll be an interesting product. Truly getting down to the right price point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> I see a lot of manufacturers going towards these mini bikes like the Honda Grom style.<br><strong>Tran:<\/strong> The Honda Grom is one of the most popular motorcycles in the United States.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is important is that the small bikes bring new riders. The big bikes bring experienced riders, but the small bike really brings a lot of new riders, and it brings riders who just want to get around lightly. We see that in the data. All of our customers are either first-time riders or very experienced riders. The experienced ones &#8211; where they&#8217;ve tried every bike, they want to try something different.<br>Yeah, we have a saying here that it&#8217;s much more fun to ride a slow car fast than a fast car slow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s my background also.. I&#8217;ve been riding since I was about 14 years old, and I started out riding very big bikes. My first bike was a 750 GSX-R, and then I went immediately to 50cc mopeds. I completely fell in love with the small bikes. It may be because my roots are from Vietnam, where I grew up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Ryvid is kind of right in between. It&#8217;s not a big bike, but it&#8217;s not a tiny bike. It&#8217;s some right somewhere in between, more like a midsize.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> It looks compact, but you&#8217;re still riding on what? 17\u201d wheels? So its not really compact. <br><strong>Tran:<\/strong> It&#8217;s 17\u201d wheels. Yeah, and it has a 27 kW drivetrain, which can get you up to 80-85 mph on the freeway. So, probably has a lot more power than most people need, but for the US market, I think middleweight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Moving on from the battery, motor, and frame, what about the controllers? I saw that on your website, you&#8217;re offering multiple options for controllers. There are actually a lot of customization options available right now.<br><strong>Tran:<\/strong> There are many motor controllers out there for E2W; I think they are really a commodity. You don&#8217;t really want to just design your own motor controller because there&#8217;s so much that goes into something like that, and there are so many companies that do it very well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Yes.<br><strong>Tran:<\/strong> We tapped into a few. So, we use a Votol for the lower-end controller, and then we use BAC 8000 from a Canadian company, Accelerated Systems Inc. (ASI). They actually provide controllers to a lot of companies, but no one talks about it. Yeah, we advertise it because we&#8217;re very proud that we can use two different controller options on the bike.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have a third one on the way that we&#8217;re experimenting with. But really, for the controller, firmware and integration is what we care about; the hardware just needs to be validated and relatively robust in the field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The motor was the same. So we use QS for our motor supplier. We developed a cooling fin that is built into the outer casing to aid cooling. Their stock motor doesn\u2019t cool that well for our use case. We wanted to ensure our motor can be properly cooled throughout the use cycle. Because we don\u2019t use water or oil for cooling, we employ aerodynamics to route the air around the battery and in from the bottom into the back of the motor cooling fins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, if you look at our side panel, it has these little inlets. and it&#8217;s able to keep the fins that we designed on the motor, to keep the motor cool for the entirety of the ride. No matter how hard you push it, the motor stays cool enough to perform well. So, it was very much of a let&#8217;s design this thing to do exactly what it was intended to do without any more complexities. That&#8217;s what we did with the motor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> How big is the motor? I mean, what&#8217;s the power output there?<br><strong>Tran:<\/strong> So it&#8217;s 27 kW at peak. It&#8217;s about 15 kilowatt nominal and 27 kW peak.<\/p>\n\n\n\n<figure class=\"kg-card kg-embed-card kg-card-hascaption\"><iframe src=\"https:\/\/www.youtube.com\/embed\/ja7CTyrECeo?list=PLisGc1LtMjcgF5-P2W8xcxDntkrCQWu_v\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<figcaption>\n<p><i><b><strong class=\"italic\" style=\"white-space: pre-wrap;\">Continuing the DIY focus, the motor can be replaced by the customer. <\/strong><\/b><\/i><\/p>\n<\/figcaption>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Did you have to go far for the other components, or was it a simple choice there?<br><strong>Tran:<\/strong> We have forgings, we have diecasts, and we also have injection-molded parts. We design all the tools ourselves, but make parts in China, where the tools are made, and that&#8217;s where you get the parts. I think the design and the integration are what&#8217;s really important, so it doesn&#8217;t matter where we make the parts. We did try to find suitable US-based companies that can do this at the scale we need, with little success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, it&#8217;s pretty simple. A lot of off-the-shelf components that are modified for our use are modified off the shelf for us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeah, I want to loop back a little bit with one of the things that we did with the motor. We mounted the motor so that it moves with the swing arm. I think there are a few other companies that also did that as well.<\/p>\n\n\n\n<figure class=\"wp-block-image kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/insightev.com\/content\/images\/2025\/04\/image-14.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><i><b><strong class=\"italic\" style=\"white-space: pre-wrap;\">Much before Can-Am, Ryvid did the swing-arm-mounted motor. <\/strong><\/b><\/i><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Can-Am has done the same, but obviously, they came much later.<br><strong>Tran:<\/strong> Yes. They&#8217;re a much bigger company, and I&#8217;m a little bummed out because we don&#8217;t talk about it (the motor placement) as much. Then we saw Can-Am talk about it, and I thought, \u201cMan, we should have talked about it more,\u201d because there are so many advantages. I mean, not having the belt stretch and the anti-squat property of it makes the bike handle incredibly. We designed the bike to have a perfect 50\/50 distribution, so we placed all the components right where they needed to be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One thing we really optimized on was how the thing handles and how it feels riding it, and so we placed all the components in a very strategic place that when you ride it as a new rider, it feels friendly. As an advanced rider, it&#8217;s very stiff, and it handles very well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> So I want you to dial a little back on the frame side. You said these are 4&#215;8 stainless steel sheets. What is the thickness of the sheets?<br><strong>Tran:<\/strong> So we use 3mm thickness on the main frame, and we use 2 mm on the sub-components like the controller mounts. We have aluminum as well for material, but that&#8217;s only on the (new) mini. We&#8217;re going to use aluminum to make it a little bit lighter, and we don&#8217;t need as much strength on the Mini as we do on the bigger bikes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the advantages of sheet metal is that you can make it out of anything. We have military bikes that we&#8217;re looking into titanium for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Exactly.<br><strong>Tran:<\/strong> It&#8217;s basically just bent sheet metal. You make it out of anything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> How has the response been? I know the customer feedback is pretty positive, but where are you with your sales numbers, and how do you see growing in the future?<br>Tran: Overall, I think the market has been very receptive to a product like this simply because I think it makes sense. It&#8217;s relatively reasonable compared to, let&#8217;s say, a Livewire or a Zero. I think they&#8217;re extremely high-end bikes. They&#8217;re great bikes, but if I were the consumer, I wouldn&#8217;t buy a bike for that price because it doesn&#8217;t make sense if it&#8217;s too much money. I think we&#8217;re at the edge of what&#8217;s possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Yes.<br><strong>Tran:<\/strong> I think USD 8,000 is high. If I could, it would be USD 5,000, but that would not make financial sense where we currently are. So, we&#8217;re trying to balance running a business versus what I think the customer really wants. At some point, we can start working down to that. But where we are at this point, we need to at least break even or make a little bit of money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have good traction. The response on the internet about Ryvid- I think we put a lot of care into that because I think a lot of brands miss that. They don&#8217;t care as much about the customer post-sales. We spend an enormous amount of time dealing directly with customers online on a personal level because we&#8217;re a DTC brand, and this is the difference required.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re a new company, and service is a big challenge. When you\u2019re building a prototype, you don\u2019t see certain issues until you have nearly a thousand customers \u2014 all with different needs. So, we built serviceability into the product from day one. For example, how easy is it to service the battery? You just pop it off, send it to us, and we\u2019ll send you a replacement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s those little things that really improve the customer experience. Hardware always comes with its share of problems \u2014 that\u2019s inevitable. What matters is how you handle them. We go the extra mile. We have a 3D parts catalog where customers can explore every nut, bolt, and part on the bike. It\u2019s fully interactive \u2014 you can do exploded views and everything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re not shy about showing what we do or about selling individual parts directly. I think that openness makes customers happy \u2014 and that helps build the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> When we were looking at customer feedback across various electric motorcycle brands, a common complaint \u2014 especially on online forums \u2014 was dissatisfaction with after-sales service. But it looks like you\u2019ve taken a very DIY-focused approach to solving that. Would you say that\u2019s part of your strategy?<br><strong>Tran:<\/strong> Yep, 100%. That\u2019s exactly what we\u2019re doing \u2014 keeping things simple enough for customers to do it themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Keeping things simple so that anyone can service it?<br><strong>Tran:<\/strong> Exactly. If you go to <a href=\"https:\/\/www.youtube.com\/@ryvid_ev\" rel=\"noreferrer\"><strong>our YouTube channel or website<\/strong><\/a>, we\u2019ve got detailed videos showing you how to take everything apart. We even tell you exactly what tools to use. As a company without a dealership network \u2014 we don\u2019t have a single dealership in the country \u2014 this is crucial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, not every customer wants to do it themselves, and in those cases, we\u2019ll help. But many of our early adopters are very capable. The key is to make it simple \u2014 if it\u2019s too complex, no one will touch it. For example, our controller is mounted with just four fasteners. That sort of thinking must start at the design level, not after the fact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve seen a lot of companies design things that look cool but are hard to manufacture and impossible to service. We took the opposite approach: we asked, &#8220;If this part breaks, can it be replaced easily?&#8221; That mindset informed us how we designed the frame and everything else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I care deeply about that. If customers can work on their own bikes, it makes our lives easier, too. We also kept the voltage low at 72 V to manage it more easily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Like Zero or LiveWire? (about companies designing cool but hard to manufacture and repair)<br><strong>Tran:<\/strong> Exactly. Zero and LiveWire don\u2019t support the right-to-repair approach because their systems are too complex. It becomes a major liability \u2014 if someone opens up the bike and bricks it, that\u2019s a big problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> I totally agree. But the difference is that those companies have deep pockets. They can afford to operate that way.<br><strong>Tran:<\/strong> Yeah, and people often forget that. They think certain companies are scrappy startups when they\u2019re actually massive \u2014 backed by giants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore: <\/strong>That\u2019s what I\u2019ve seen, too. We often hear, &#8220;Oh, there\u2019s a new California-based electric motorcycle brand!&#8221; but then realize it\u2019s just the founder in California and the bikes are made in China. But you\u2019re actually building your bikes in California.<br><strong>Tran:<\/strong> We are, and that\u2019s rare. Zero\u2019s the only other one doing that \u2014 but even they couldn\u2019t make it work. They had to move part of their production to the Philippines. It\u2019s the complexity that kills you.<\/p>\n\n\n\n<figure class=\"wp-block-image kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/insightev.com\/content\/images\/2025\/04\/image-15.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Right. A complex factory, high-spec equipment \u2014 it gets expensive fast.<br><strong>Tran:<\/strong> Exactly. We designed complexity out of our product. If you need a large, expensive, specialized factory just to make your bike, you\u2019re in trouble \u2014 whether you\u2019re in California or anywhere else in the U.S.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> And on the battery front \u2014 you mentioned moving from NMC to LFP for high-volume markets. I\u2019m guessing your 4.3 kWh LFP battery pack would cost around $400.<br><strong>Tran:<\/strong> That\u2019s right \u2014 not including the charger or accessories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> So there\u2019s definitely potential for major cost savings.<br><strong>Tran:<\/strong> Absolutely. Battery prices have dropped so much. We\u2019re glad we designed our bike to accept different battery types. At USD 400 per pack, that\u2019s wild. Companies in India \u2014 how they\u2019re pricing their bikes with subsidies disappearing \u2014 it\u2019s a tough game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Right now, India\u2019s biggest incentive is road tax exemption. Starting April 1st, the government subsidy is just about $60 per bike. Not much.<br><strong>Tran:<\/strong> So how can a company build something at that price and make money?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> They don\u2019t, really. Not on a net profit basis. Most Indian electric motorcycle makers are still in the red. It\u2019s all about showing volume to attract investment.<br><strong>Tran:<\/strong> Yeah. It\u2019s all about pre-orders and momentum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Exactly. It\u2019s like: &#8220;Can I show 100,000 units sold?&#8221; That\u2019s the pitch. Get the customers first \u2014 figure out how to make money later.<br><strong>Tran:<\/strong> But the demand is definitely there. Everyone who sees the bike wants to buy it. We just need to get out there and grow the buzz around Ryvid. Interviews like this really help, so thank you for taking the time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> My pleasure! It was great talking to you, Dong. Not often do I meet someone in this space who&#8217;s so enthusiastic, practical, and grounded. Most startups just want investors \u2014 even if it means selling at a loss. It\u2019s all about the rat race.<br><strong>Tran:<\/strong> Yeah \u2014 I\u2019d rather sell zero bikes than sell 100,000 at a loss. You end up working harder just to lose money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rathore:<\/strong> Right. And the big names \u2014 Zero, Ola, Gogoro \u2014 they\u2019ve soaked up so much investor cash that there\u2019s very little left for newcomers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, the final question before we wrap up is about your Asia expansion. Are you looking for partners? Investors? Or do you want to go solo?<br><strong>Tran:<\/strong> We\u2019re currently talking to a few investors and strategic partners. In Asia, I believe partnerships are essential. We\u2019re in conversations with companies in India and the Philippines for manufacturing and distribution. Ideally, we want a strategic investor \u2014 someone with skin in the game. They understand the local market better than we ever could.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We can help them set up assembly and service systems. So yes, it will mostly be through strategic partnerships \u2014 joint ventures where both sides are invested in the outcome.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"more-insightev-interviews\">More InsightEV Interviews<\/h2>\n\n\n  <figure class=\"kg-card kg-bookmark-card\">\r\n    <a class=\"kg-bookmark-container !no-underline flex flex-wrap gap-5 lg:gap-x-8 border border-gray-200 hover:border-gray-300 rounded-xl p-4 bg-white sm:flex-row-reverse\"\r\n       href=\"https:\/\/insightev.com\/why-has-auper-been-flying-under-the-radar\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n              <div class=\"kg-bookmark-thumbnail sm:w-48 relative\">\r\n          <img decoding=\"async\" class=\"rounded-lg !m-0 h-full w-full object-cover left-0 top-0 sm:absolute\"\r\n               src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/2025\/07\/insightev.png?fit=431%2C98&#038;ssl=1\"\r\n               alt=\"Why has Auper been Flying Under the Radar? - InsightEV\"\r\n               onerror=\"this.style.display='none'\">\r\n        <\/div>\r\n            <div class=\"kg-bookmark-content sm:flex-1\">\r\n                  <div class=\"kg-bookmark-title font-bold text-base mb-2 text-title\">\r\n            Why has Auper been Flying Under the Radar? &#8211; InsightEV          <\/div>\r\n                          <div class=\"kg-bookmark-description text-gray-600 text-sm font-normal line-clamp-3\">\r\n            Many months back, we were stunned by a great looking mid-size naked with 48 kW on tap and a 170 kph capability. Then they disappeared, flying under the radar.          <\/div>\r\n                <div class=\"kg-bookmark-metadata text-sm text-paragraph flex items-center gap-2 mt-6\">\r\n                      <img decoding=\"async\" class=\"kg-bookmark-icon h-5 w-5 !m-0\" src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/2025\/08\/IEV-Site-Icon.png?fit=32%2C32&#038;ssl=1\" alt=\"\">\r\n                                <span class=\"kg-bookmark-publisher\">InsightEV &#8211; Global Electric Mobility<\/span>\r\n                  <\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/figure>\r\n\n\n  <figure class=\"kg-card kg-bookmark-card\">\r\n    <a class=\"kg-bookmark-container !no-underline flex flex-wrap gap-5 lg:gap-x-8 border border-gray-200 rounded-xl p-4 bg-white\"\r\n       href=\"https:\/\/insightev.com\/is-the-lapa-x-the-future-of-electric-sports-scooters\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n      <div class=\"kg-bookmark-content sm:flex-1\">\r\n        <div class=\"kg-bookmark-title font-bold text-base mb-2 text-title\">\r\n          insightev.com        <\/div>\r\n        <div class=\"kg-bookmark-metadata text-sm text-paragraph flex items-center gap-2 mt-2\">\r\n                      <img decoding=\"async\" class=\"kg-bookmark-icon h-5 w-5 !m-0\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=insightev.com&#038;sz=64\" alt=\"\">\r\n                    <span class=\"kg-bookmark-publisher\">insightev.com<\/span>\r\n        <\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/figure>\r\n\n\n  <figure class=\"kg-card kg-bookmark-card\">\r\n    <a class=\"kg-bookmark-container !no-underline flex flex-wrap gap-5 lg:gap-x-8 border border-gray-200 rounded-xl p-4 bg-white\"\r\n       href=\"https:\/\/insightev.com\/east-africa-is-one-of-the-best-areas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n      <div class=\"kg-bookmark-content sm:flex-1\">\r\n        <div class=\"kg-bookmark-title font-bold text-base mb-2 text-title\">\r\n          insightev.com        <\/div>\r\n        <div class=\"kg-bookmark-metadata text-sm text-paragraph flex items-center gap-2 mt-2\">\r\n                      <img decoding=\"async\" class=\"kg-bookmark-icon h-5 w-5 !m-0\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=insightev.com&#038;sz=64\" alt=\"\">\r\n                    <span class=\"kg-bookmark-publisher\">insightev.com<\/span>\r\n        <\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/figure>\r\n\n\n  <figure class=\"kg-card kg-bookmark-card\">\r\n    <a class=\"kg-bookmark-container !no-underline flex flex-wrap gap-5 lg:gap-x-8 border border-gray-200 rounded-xl p-4 bg-white\"\r\n       href=\"https:\/\/insightev.com\/riding-with-colibri\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n      <div class=\"kg-bookmark-content sm:flex-1\">\r\n        <div class=\"kg-bookmark-title font-bold text-base mb-2 text-title\">\r\n          insightev.com        <\/div>\r\n        <div class=\"kg-bookmark-metadata text-sm text-paragraph flex items-center gap-2 mt-2\">\r\n                      <img decoding=\"async\" class=\"kg-bookmark-icon h-5 w-5 !m-0\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=insightev.com&#038;sz=64\" alt=\"\">\r\n                    <span class=\"kg-bookmark-publisher\">insightev.com<\/span>\r\n        <\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/figure>\r\n\n\n  <figure class=\"kg-card kg-bookmark-card\">\r\n    <a class=\"kg-bookmark-container !no-underline flex flex-wrap gap-5 lg:gap-x-8 border border-gray-200 hover:border-gray-300 rounded-xl p-4 bg-white sm:flex-row-reverse\"\r\n       href=\"https:\/\/insightev.com\/saigon-kick\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n              <div class=\"kg-bookmark-thumbnail sm:w-48 relative\">\r\n          <img decoding=\"async\" class=\"rounded-lg !m-0 h-full w-full object-cover left-0 top-0 sm:absolute\"\r\n               src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/2025\/07\/insightev.png?fit=431%2C98&#038;ssl=1\"\r\n               alt=\"Saigon Kick! - InsightEV\"\r\n               onerror=\"this.style.display='none'\">\r\n        <\/div>\r\n            <div class=\"kg-bookmark-content sm:flex-1\">\r\n                  <div class=\"kg-bookmark-title font-bold text-base mb-2 text-title\">\r\n            Saigon Kick! &#8211; InsightEV          <\/div>\r\n                          <div class=\"kg-bookmark-description text-gray-600 text-sm font-normal line-clamp-3\">\r\n            Last year, I was in Saigon and saw a country of resilience, youth, and immense potential. There is a hustle in that bustle. There is ingenuity          <\/div>\r\n                <div class=\"kg-bookmark-metadata text-sm text-paragraph flex items-center gap-2 mt-6\">\r\n                      <img decoding=\"async\" class=\"kg-bookmark-icon h-5 w-5 !m-0\" src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/2025\/08\/IEV-Site-Icon.png?fit=32%2C32&#038;ssl=1\" alt=\"\">\r\n                                <span class=\"kg-bookmark-publisher\">InsightEV &#8211; Global Electric Mobility<\/span>\r\n                  <\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/figure>\r\n\n\n  <figure class=\"kg-card kg-bookmark-card\">\r\n    <a class=\"kg-bookmark-container !no-underline flex flex-wrap gap-5 lg:gap-x-8 border border-gray-200 hover:border-gray-300 rounded-xl p-4 bg-white sm:flex-row-reverse\"\r\n       href=\"https:\/\/insightev.com\/we-are-creating-universal-building-blocks\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n              <div class=\"kg-bookmark-thumbnail sm:w-48 relative\">\r\n          <img decoding=\"async\" class=\"rounded-lg !m-0 h-full w-full object-cover left-0 top-0 sm:absolute\"\r\n               src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/2025\/07\/insightev.png?fit=431%2C98&#038;ssl=1\"\r\n               alt=\"We are creating universal building blocks\u2026 - InsightEV\"\r\n               onerror=\"this.style.display='none'\">\r\n        <\/div>\r\n            <div class=\"kg-bookmark-content sm:flex-1\">\r\n                  <div class=\"kg-bookmark-title font-bold text-base mb-2 text-title\">\r\n            We are creating universal building blocks\u2026 &#8211; InsightEV          <\/div>\r\n                          <div class=\"kg-bookmark-description text-gray-600 text-sm font-normal line-clamp-3\">\r\n            Designing a pack and motor are challenging and time-consuming but off-the-shelf stuff is mediocre and gives you no edge. Donut Lab wants to change everything          <\/div>\r\n                <div class=\"kg-bookmark-metadata text-sm text-paragraph flex items-center gap-2 mt-6\">\r\n                      <img decoding=\"async\" class=\"kg-bookmark-icon h-5 w-5 !m-0\" src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/2025\/08\/IEV-Site-Icon.png?fit=32%2C32&#038;ssl=1\" alt=\"\">\r\n                                <span class=\"kg-bookmark-publisher\">InsightEV &#8211; Global Electric Mobility<\/span>\r\n                  <\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/figure>\r\n\n\n  <figure class=\"kg-card kg-bookmark-card\">\r\n    <a class=\"kg-bookmark-container !no-underline flex flex-wrap gap-5 lg:gap-x-8 border border-gray-200 hover:border-gray-300 rounded-xl p-4 bg-white sm:flex-row-reverse\"\r\n       href=\"https:\/\/insightev.com\/mid-is-not-mediocre\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n              <div class=\"kg-bookmark-thumbnail sm:w-48 relative\">\r\n          <img decoding=\"async\" class=\"rounded-lg !m-0 h-full w-full object-cover left-0 top-0 sm:absolute\"\r\n               src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/2025\/07\/insightev.png?fit=431%2C98&#038;ssl=1\"\r\n               alt=\"Dust Moto: Mid is not Mediocre - InsightEV\"\r\n               onerror=\"this.style.display='none'\">\r\n        <\/div>\r\n            <div class=\"kg-bookmark-content sm:flex-1\">\r\n                  <div class=\"kg-bookmark-title font-bold text-base mb-2 text-title\">\r\n            Dust Moto: Mid is not Mediocre &#8211; InsightEV          <\/div>\r\n                          <div class=\"kg-bookmark-description text-gray-600 text-sm font-normal line-clamp-3\">\r\n            Off-road lends beautifully to electrification, but there may be different ways of targeting the market &#8211; from urban\/street for the kids to cut-throat sports          <\/div>\r\n                <div class=\"kg-bookmark-metadata text-sm text-paragraph flex items-center gap-2 mt-6\">\r\n                      <img decoding=\"async\" class=\"kg-bookmark-icon h-5 w-5 !m-0\" src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/2025\/08\/IEV-Site-Icon.png?fit=32%2C32&#038;ssl=1\" alt=\"\">\r\n                                <span class=\"kg-bookmark-publisher\">InsightEV &#8211; Global Electric Mobility<\/span>\r\n                  <\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/figure>\r\n\n\n  <figure class=\"kg-card kg-bookmark-card\">\r\n    <a class=\"kg-bookmark-container !no-underline flex flex-wrap gap-5 lg:gap-x-8 border border-gray-200 hover:border-gray-300 rounded-xl p-4 bg-white sm:flex-row-reverse\"\r\n       href=\"https:\/\/insightev.com\/terra-bikes-the-grounds-up-scrambler-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n              <div class=\"kg-bookmark-thumbnail sm:w-48 relative\">\r\n          <img decoding=\"async\" class=\"rounded-lg !m-0 h-full w-full object-cover left-0 top-0 sm:absolute\"\r\n               src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/images\/2025\/01\/TERRA-PRIME-EScrambler-082.jpg?resize=1240%2C826&#038;ssl=1\"\r\n               alt=\"Terra Bikes: The Grounds Up Scrambler - InsightEV\"\r\n               onerror=\"this.style.display='none'\">\r\n        <\/div>\r\n            <div class=\"kg-bookmark-content sm:flex-1\">\r\n                  <div class=\"kg-bookmark-title font-bold text-base mb-2 text-title\">\r\n            Terra Bikes: The Grounds Up Scrambler &#8211; InsightEV          <\/div>\r\n                          <div class=\"kg-bookmark-description text-gray-600 text-sm font-normal line-clamp-3\">\r\n            Electric mobility allows hundreds of brands to serve different flavors. After all, the joy of motorcycling should drive the industry.          <\/div>\r\n                <div class=\"kg-bookmark-metadata text-sm text-paragraph flex items-center gap-2 mt-6\">\r\n                      <img decoding=\"async\" class=\"kg-bookmark-icon h-5 w-5 !m-0\" src=\"https:\/\/i0.wp.com\/insightev.com\/wp-content\/uploads\/2025\/08\/IEV-Site-Icon.png?fit=32%2C32&#038;ssl=1\" alt=\"\">\r\n                                <span class=\"kg-bookmark-publisher\">InsightEV &#8211; Global Electric Mobility<\/span>\r\n                  <\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/figure>\r\n\n\n  <figure class=\"kg-card kg-bookmark-card\">\r\n    <a class=\"kg-bookmark-container !no-underline flex flex-wrap gap-5 lg:gap-x-8 border border-gray-200 rounded-xl p-4 bg-white\"\r\n       href=\"https:\/\/insightev.com\/what-makes-damon-different\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n      <div class=\"kg-bookmark-content sm:flex-1\">\r\n        <div class=\"kg-bookmark-title font-bold text-base mb-2 text-title\">\r\n          insightev.com        <\/div>\r\n        <div class=\"kg-bookmark-metadata text-sm text-paragraph flex items-center gap-2 mt-2\">\r\n                      <img decoding=\"async\" class=\"kg-bookmark-icon h-5 w-5 !m-0\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=insightev.com&#038;sz=64\" alt=\"\">\r\n                    <span class=\"kg-bookmark-publisher\">insightev.com<\/span>\r\n        <\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>There are not too many players in the American motorcycle startup scene who have taken a concept to production as fast as Ryvid. They also remain true American, manufacturing in California. How do they do that? I sat down with Dong Tran, the CEO of Ryvid, to find out more.<\/p>\n","protected":false},"author":1,"featured_media":2630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[254,331],"tags":[],"class_list":["post-2640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-ryvid","pmpro-has-access"],"acf":[],"_links":{"self":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts\/2640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/comments?post=2640"}],"version-history":[{"count":1,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts\/2640\/revisions"}],"predecessor-version":[{"id":4240,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts\/2640\/revisions\/4240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/media\/2630"}],"wp:attachment":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/media?parent=2640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/categories?post=2640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/tags?post=2640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}