{"id":3350,"date":"2025-07-01T06:25:28","date_gmt":"2025-07-01T06:25:28","guid":{"rendered":"https:\/\/wp.electronthemes.com\/insightev\/india-pecking-order-stabilises\/"},"modified":"2025-08-11T11:39:16","modified_gmt":"2025-08-11T11:39:16","slug":"india-pecking-order-stabilises","status":"publish","type":"post","link":"https:\/\/wp.electronthemes.com\/insightev\/india-pecking-order-stabilises\/","title":{"rendered":"India: Pecking Order Stabilises"},"content":{"rendered":"\n

In June, 105,283 electric two-wheelers were registered in the market. This was a great month for E2W sales, with overall sales improving by 31.43%, driven by strong performances by every brand, barring Ola Electric.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

At the top of the chart, TVS sales jumped 80% year on year to 25,274 units. The brand has a 24% market share.<\/p>\n\n\n\n

Following TVS closely is Bajaj Auto, which had sales of 23,004 units, a 154% bump year on year. Bajaj has a 21.85% share of the market.<\/p>\n\n\n\n

Ola Electric stayed third with sales of 20,189 units, a 45% drop year-on-year. The brand has a 19.2% market share.<\/p>\n\n\n\n

Ather Energy saw a 133% jump in sales year-on-year at 14,512 units. Hero Vida, which has been improving its sales significantly over the last few months, had a 148.8% bump in sales at 7,665 units.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

In the first six months of the year, the overall market has sold more than 605,000 E2Ws, a 14.42% increase from sales of 528,947 units in the first six months of 2024.<\/p>\n\n\n\n

Overall, the top six brands account for more than 89% of the market, with 195 more brands accounting for the remainder.<\/p>\n\n\n\n

Penetration breaks out of range<\/h2>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

While E2W penetration has stayed in the 5.0% – 6.5% range for many months, it has broken out to the upper side in June, with E2Ws accounting for 7.28% of the overall market.<\/p>\n\n\n\n

Ola is Struggling<\/h2>\n\n\n\n

Amongst the top three brands, Ola Electric is clearly struggling. Its sales are down by 43% in June and 49.6% on a year-to-date basis. This is despite having the biggest range of products in the market and being the only manufacturer in the top six to have a motorcycle in the portfolio. At 4,000 experience centres across the country, Ola is now selling only five scooters per month per centre.<\/p>\n\n\n\n\n\n

\n\n\n
\r\n \r\n
\r\n \"The\r\n <\/div>\r\n
\r\n
\r\n The Indian Market Quicksand – InsightEV <\/div>\r\n
\r\n The Indian electric two-wheeler market is not growing. Data reveals that it has been stagnant over the last 29 months despite numerous launches <\/div>\r\n
\r\n \"\"\r\n InsightEV – Global Electric Mobility<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/figure>\r\n\n\n
\r\n \r\n
\r\n \"India:\r\n <\/div>\r\n
\r\n
\r\n India: Bajaj Consolidates Leadership – InsightEV <\/div>\r\n
\r\n The Indian E2W market hit an all-time high in Mar 2025 – Everyone had a great month except Ola Electric; Yamaha buys Brose e-bike drive unit <\/div>\r\n
\r\n \"\"\r\n InsightEV – Global Electric Mobility<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/figure>\r\n","protected":false},"excerpt":{"rendered":"

In June, TVS stays the market leader in sales, followed by Bajaj Auto, with Ola Electric, Ather Energy, Hero-Vida, and Greaves-Ampere bringing up the next four slots. The pecking order has stabilised in a market that is beginning to strengthen amidst a quest for profitability.<\/p>\n","protected":false},"author":1,"featured_media":3340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[234,239,284,210,212],"tags":[],"class_list":["post-3350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ather","category-bajaj","category-india","category-ola","category-tvs","pmpro-has-access"],"acf":[],"_links":{"self":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts\/3350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/comments?post=3350"}],"version-history":[{"count":2,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts\/3350\/revisions"}],"predecessor-version":[{"id":4101,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts\/3350\/revisions\/4101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/media\/3340"}],"wp:attachment":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/media?parent=3350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/categories?post=3350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/tags?post=3350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}