{"id":3490,"date":"2025-08-01T07:24:22","date_gmt":"2025-08-01T07:24:22","guid":{"rendered":"https:\/\/wp.electronthemes.com\/insightev\/india-e2w-market-declines-ola-struggles-ather-thrives\/"},"modified":"2025-08-11T11:20:52","modified_gmt":"2025-08-11T11:20:52","slug":"india-e2w-market-declines-ola-struggles-ather-thrives","status":"publish","type":"post","link":"https:\/\/wp.electronthemes.com\/insightev\/india-e2w-market-declines-ola-struggles-ather-thrives\/","title":{"rendered":"India E2W: Market Declines; Ola Struggles; Ather Thrives"},"content":{"rendered":"\n

The year-on-year decline is all due to a collapse in Ola Electric’s numbers. In July 2024, the company had sold 41,802 scooters. In July 2025, Ola Electric could manage 17,848 units of scooters and motorcycles, a dip of 57% in sales.<\/p>\n\n\n\n

Everyone else had a good month: TVS remained the market leader with sales of 22,230 units, a 13.1% jump from July 24 sales of 19,655 units.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Bajaj remains the firm number two with sales of 19,650 units, a 10.6% improvement from 17,765 units sold in July 2024.<\/p>\n\n\n\n

Ola Electric managed to stay number three in the sales pecking order even though Ather is snapping at its heels. Ather Energy sold 16,231 units in July 2025, a 58.8% jump from July 2024 sales of 10,218 units.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Rounding up the top five is Hero-Vida, which has been on a rip in recent months. July 2025 saw the two-wheeler market leader sell 10,489 units, a 107% jump year over year.<\/p>\n\n\n\n

The other brands (202 of them) managed sales of 16,423 units in the month, a 24.9% increase year over year.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Year to Date<\/h2>\n\n\n\n

On a year-to-date basis, with seven months of the year gone by, Ola Electric is now down 51% over the same period in 2024, 133,126 units vs 270,346 units in the previous year.<\/p>\n\n\n\n

In the same period, market leader TVS improved its sales by 51.1%, from 109,957 units to 166,201 units.<\/p>\n\n\n\n

Bajaj Auto has done even better with a 92.2% jump in sales, from 84,371 units to 162,184 units.<\/p>\n\n\n\n

Ather Energy managed to improve sales by 56% in the first seven months, from 62,642 units to 98,006 units.<\/p>\n\n\n\n

However, statistically, the best performance has been of Hero-Vida with a 132% jump in sales from 18,902 units to 43,893 units.<\/p>\n\n\n\n

Impact<\/h2>\n\n\n\n

Ather’s performance is impressive considering that of all the contenders here, the company has the smallest network, an estimated 450 outlets across the country. In comparison, Ola Electric claims a 4,000<\/p>\n\n\n\n

Ola also has the widest product portfolio with budget scooters, mass-market scooters, premium scooters, and motorcycles in its portfolio. However, despite that, the company is struggling.<\/p>\n\n\n\n

Meanwhile, Ather is focused on a narrow segment of the market – premium performance and premium family scooters, and has managed to grow sales at a healthy pace.<\/p>\n\n\n\n

This is characteristic of the Indian market, where the huge market size, combined with a high level of customer satisfaction, can deliver healthy volumes even when you are micro-targeting. However, a bad customer experience can overpower reach and portfolio width.<\/p>\n\n\n\n

\n\n\n
\r\n \r\n
\r\n \"India:\r\n <\/div>\r\n
\r\n
\r\n India: Pecking Order Stabilises – InsightEV <\/div>\r\n
\r\n In June, TVS stays the market leader in sales, followed by Bajaj Auto, with Ola Electric, Ather Energy, Hero-Vida, and Greaves-Ampere bringing up the next four <\/div>\r\n
\r\n \"\"\r\n InsightEV – Global Electric Mobility<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/figure>\r\n","protected":false},"excerpt":{"rendered":"

The July 2025 registration data indicate that the Indian E2W market declined by nearly 3% over June 2024 and declined by 4.5% year over year.<\/p>\n","protected":false},"author":1,"featured_media":3480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[234,239,359,205,210,212,291],"tags":[],"class_list":["post-3490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ather","category-bajaj","category-company-profile","category-financials","category-ola","category-tvs","category-vida","pmpro-has-access"],"acf":[],"_links":{"self":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts\/3490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/comments?post=3490"}],"version-history":[{"count":3,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts\/3490\/revisions"}],"predecessor-version":[{"id":4086,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/posts\/3490\/revisions\/4086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/media\/3480"}],"wp:attachment":[{"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/media?parent=3490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/categories?post=3490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.electronthemes.com\/insightev\/wp-json\/wp\/v2\/tags?post=3490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}