{"id":3898,"date":"2025-03-07T10:00:50","date_gmt":"2025-03-07T10:00:50","guid":{"rendered":"https:\/\/wp.electronthemes.com\/insightev\/wk-10-2025-indias-ultraviolette-wants-mass-market-vietnams-nuen-moto-has-a-great-looking-mid-size-vmoto-revenue-problems\/"},"modified":"2025-08-12T08:34:00","modified_gmt":"2025-08-12T08:34:00","slug":"wk-10-2025-indias-ultraviolette-wants-mass-market-vietnams-nuen-moto-has-a-great-looking-mid-size-vmoto-revenue-problems","status":"publish","type":"post","link":"https:\/\/wp.electronthemes.com\/insightev\/wk-10-2025-indias-ultraviolette-wants-mass-market-vietnams-nuen-moto-has-a-great-looking-mid-size-vmoto-revenue-problems\/","title":{"rendered":"Wk 10 2025 – India’s Ultraviolette Wants Mass-Market; Vietnam’s Nuen Moto has a Great Looking Mid-Size; Vmoto Revenue Problems"},"content":{"rendered":"\n

While top-end electric motorcycle manufacturers – Livewire, Energica, Damon – are limping badly, the mid-size electric sports motorcycle segment is likely going to be an exciting market. Yadea entered last year, and Honda will bring one this year. But India-based Ultraviolette has been selling (a very capable) one since 2023, but with limited success.<\/p>\n\n\n\n

The problem? They don’t sell very well.<\/p>\n\n\n\n

The global mid-size may be mid-budget for motorcyclists, but it is still too expensive for the Indian customers. The Total Addressable Market (TAM) is not great, and Ultraviolette’s annual sales have not crossed 500 units.<\/p>\n\n\n\n

The company now wants to come lower and expand its portfolio rapidly. Two days back, they unveiled a scooter and an electric enduro, both priced very aggressively. In doing so, we analyse, if Ultraviolette is changing fundamentally.<\/p>\n\n\n\n

Read the full story here<\/p>\n\n\n

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\r\n \"Ultraviolette\r\n <\/div>\r\n
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\r\n Ultraviolette Changes Wavelength – InsightEV <\/div>\r\n
\r\n Yesterday, India-based Ultraviolette revealed two upcoming products – Tesseract and Shockwave – and drew a roadmap for its intended future lineup. <\/div>\r\n
\r\n \"\"\r\n InsightEV – Global Electric Mobility<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/figure>\r\n\n\n\n

Nuen Moto has a good-looking mid-size motorcycle<\/h2>\n\n\n\n

Zoom in on the Nuen N1-S and the clean lines hark to Scandinavian design influence. When Gia and his third co-founder, Han Hoang, talk passionately about the N1-S and explain that they have taken pains to maintain the price point, the Vietnamese ingenuity shines through.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Admittedly, we chased the shy Gia Nguyen for weeks before he agreed to sit down (along with co-founder Han Hoang) for this interview. Ultimately, it was worth it all as Nuen is a remarkable fresh breath in electric motorcycling. The potential is immense considering it comes from an Asian market with more motorcycles on the road than the entire Europe.<\/p>\n\n\n\n

Read the full story here<\/p>\n\n\n

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\r\n \"Saigon\r\n <\/div>\r\n
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\r\n Saigon Kick! – InsightEV <\/div>\r\n
\r\n Last year, I was in Saigon and saw a country of resilience, youth, and immense potential. There is a hustle in that bustle. There is ingenuity <\/div>\r\n
\r\n \"\"\r\n InsightEV – Global Electric Mobility<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/figure>\r\n\n\n\n

Vmoto Financials Worry<\/h2>\n\n\n\n

At slightly more than 1,400 units a month, Vmoto is losing its volume efficiency edge. At the same time, the ASX-listed company has a reasonably broad product portfolio, making any component commonisation challenging.<\/p>\n\n\n\n

The financial results for FY 24 are disappointing but the company has managed to keep its head above water.<\/p>\n\n\n

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\r\n insightev.com <\/div>\r\n
\r\n \"\"\r\n insightev.com<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/figure>\r\n\n\n\n

That’s a wrap for today. This newsletter will be back next Friday. The posts on the website are more frequent. Also, there is a new X in town<\/a>.<\/p>\n\n\n\n

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You can find the <\/strong><\/b><\/i>About<\/strong><\/b><\/i><\/a> and <\/strong><\/b><\/i>Editorial Ethics<\/strong><\/b><\/i><\/a> pages here. <\/strong><\/b><\/i><\/div>\n<\/div>\n\n\n\n
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